How Many Google Reviews Do Wilmington Businesses Have?
The typical business in Wilmington, NC has 84 Google reviews and a 4.57-star average rating, based on 1,513 local Google Business Profiles across 35 categories. Compared with the same kinds of businesses across the US, Wilmington businesses have 39% fewer reviews, ranking #4 of 5 North Carolina cities in our study.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
84
Average rating
4.57
Rated 4.5+
72%
Reviews vs. US
−39%
same categories
How Many Reviews It Takes to Stand Out in Wilmington
The median is the middle business in each category. Getting into the top 25% or top 10% of Wilmington businesses like yours is what makes a profile stand out in local results. For example, gyms in Wilmington need 111 reviews to reach the top 25% and 299 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Gyms | 93 | 52 | 111+ | 299+ | 4.8 | −33% |
| Restaurants | 88 | 600 | 1,116+ | 1,875+ | 4.5 | −29% |
| Retail Stores | 80 | 81 | 165+ | 449+ | 4.7 | −39% |
| Bars | 73 | 412 | 943+ | 2,003+ | 4.5 | −38% |
| Auto Repair Shops | 70 | 165 | 328+ | 642+ | 4.7 | +17% |
| Dentists | 61 | 338 | 686+ | 921+ | 4.9 | +8% |
| Lawyers | 61 | 53 | 130+ | 277+ | 4.7 | −40% |
| Accountants | 56 | 4 | 10+ | 21+ | 4.7 | −67% |
| General Contractors | 55 | 59 | 161+ | 370+ | 4.8 | −40% |
| Hotels and Lodging | 52 | 576 | 822+ | 915+ | 4.1 | −28% |
| Grocery Stores | 51 | 440 | 854+ | 1,096+ | 4.4 | −47% |
| Cafes | 50 | 276 | 460+ | 769+ | 4.6 | −17% |
| Gas Stations | 48 | 69 | 152+ | 249+ | 3.9 | −25% |
| Health and Wellness | 47 | 21 | 36+ | 76+ | 4.9 | −40% |
| Pharmacies | 44 | 16 | 34+ | 54+ | 4.1 | −38% |
| Beauty Salons | 42 | 81 | 135+ | 262+ | 4.8 | −29% |
| Electricians | 41 | 11 | 28+ | 110+ | 4.7 | −66% |
| Veterinarians | 41 | 83 | 213+ | 353+ | 4.6 | −67% |
| Self Storage | 37 | 75 | 185+ | 233+ | 4.7 | −58% |
| Laundromats and Dry Cleaners | 33 | 47 | 111+ | 210+ | 4.2 | −57% |
| Car Washes | 32 | 165 | 268+ | 492+ | 4.3 | −28% |
| Spas | 30 | 53 | 331+ | 502+ | 4.8 | −44% |
| Schools | 29 | 16 | 31+ | 37+ | 4.5 | −33% |
| Plumbers | 27 | 29 | 59+ | 552+ | 4.6 | −83% |
| Florists | 26 | 44 | 113+ | 180+ | 4.7 | −35% |
| Hair Salons | 26 | 72 | 136+ | 407+ | 4.8 | −37% |
| Convenience Stores | 21 | 22 | 31+ | 56+ | 3.5 | −46% |
| Bookstores | 17 | 101 | 266+ | — | 4.7 | −44% |
| Moving Companies | 17 | 145 | 180+ | — | 4.7 | −53% |
| Food Businesses | 15 | 19 | 53+ | — | 4.9 | −39% |
| Pet Stores | 15 | 173 | 289+ | — | 4.3 | −40% |
| Drugstores | 14 | 66 | 92+ | — | 3.2 | −28% |
| Home Goods Stores | 13 | 49 | 75+ | — | 4.6 | +9% |
| Locksmiths | 12 | 59 | 219+ | — | 4.5 | −40% |
| Furniture Stores | 10 | 69 | 135+ | — | 4.8 | +17% |
Categories with at least 10 reviewed businesses in Wilmington; top 10% shown when a category has 20 or more. "vs. US median" compares the Wilmington median with the median for the same category across all 48,320 businesses in the study.
How Wilmington Compares
Measured category by category against the US, Wilmington ranks #61 of 71 cities in our study and #4 of 5 in North Carolina. Local businesses have fewer reviews than their peers nationally, so a steady stream of new reviews stands out faster here than in most cities.
Behind the US: room to stand out
- Plumbers83% fewer
- Accountants67% fewer
- Veterinarians67% fewer
How Reviews Are Spread Across Wilmington Businesses
12.7% of Wilmington businesses have fewer than 10 Google reviews, and 6.5% have 1,000 or more. The most reviewed categories are restaurants (600), hotels and lodging (576) and grocery stores (440); the least reviewed are accountants (4), electricians (11) and schools (16) (median reviews).
Share of reviewed businesses by review count. Blue: Wilmington. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Wilmington.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Wilmington: FAQ
The typical (median) business in Wilmington, NC has 84 Google reviews and the average rating is 4.57 stars. 72.0% of Wilmington businesses are rated 4.5 stars or higher. Based on 1,513 Google Business Profiles collected December 2024 to January 2025.
Gyms are the most common category in our Wilmington data (93 businesses). The median has 52 reviews; 111 reviews puts one in the top 25% locally, and 299 in the top 10%.
Compared with the same kinds of businesses across the US, Wilmington businesses have 39% fewer Google reviews. That ranks Wilmington #61 of the 71 cities in our study and #4 of 5 in North Carolina.
By median review count: Restaurants (600), Hotels and Lodging (576), Grocery Stores (440). The fewest: Accountants (4), Electricians (11), Schools (16).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
Google Review Benchmarks for Other North Carolina Cities
- Charlotte median 265 reviews
- Raleigh median 200 reviews
- Cary median 188 reviews
- Washington median 26 reviews
See Where Your Wilmington Business Stands
Look up your business to compare its Google reviews with these benchmarks, then get a free review link and QR code for your customers.
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