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Review Management Software Pricing (2026): What Birdeye, Podium, NiceJob and GatherUp Cost

Last checked: October 14, 2026 · By Feedback Guru · Prices in USD. Every figure links to where it came from.

Short answer: Review management software ranges from free to several hundred dollars per location per month. Of the four best-known tools, NiceJob ($75–$125/month) and GatherUp ($99/month for one location) publish their prices. Birdeye and Podium are quote-only; third-party reports put them from about $299 per location and $399 per month respectively, usually on 12-month terms.

Pricing Compared

Tool Published price? Entry price Contract Sources
Birdeye No, quote Reported ~$299/location/month (Starter) Early exit only with an opt-out clause; reported 12-month terms Birdeye, policy, Costbench, WiserReview
Podium No, quote Reported ~$399/month (Core); ~$599 (Pro) 12 months, auto-renews; 30 days' notice (standard terms) Podium, terms, Reputation Insider
NiceJob Yes $75/month (Starter); $125 (Pro) No contract; 14-day trial NiceJob
GatherUp Yes (up to 10 locations) $99/month (1 location); $60/location (2–10) No minimum term listed; 14-day trial; 20% off annual GatherUp
Feedback Guru (ours) Yes Free; Pro $19/mo per location Month to month This site

"Reported" means a third-party estimate, not an official price. Each tool's guide has the full breakdown and every source.

Three Ways These Tools Are Priced

1. Quote-based suites: Birdeye and Podium

Both sell broad platforms where reviews are one module among messaging, webchat, listings, social, payments or phones. Neither lists prices; you get a quote from sales. Podium's standard terms set a 12-month term that renews automatically unless you give 30 days' written notice (Podium terms), and Birdeye only closes accounts early if your contract has an opt-out clause (Birdeye policy). These suit multi-location businesses that will use most of the platform.

2. Published mid-range tools: NiceJob and GatherUp

Both publish monthly prices and offer 14-day trials. NiceJob is $75 or $125 per month with no contract (NiceJob). GatherUp is $99 per month for one location or $60 per location for 2–10, with SMS and email credits, monitoring of 100+ sites and AI replies included (GatherUp). Both send review requests by SMS and email for you.

3. Low-cost review link tools

At the bottom of the market are tools that give you a review link and QR code and leave most of the asking to you. They cost far less and do far less. Feedback Guru sits here; details below.

Hidden Costs to Ask About

  • Texting fees: carrier and 10DLC registration fees are often extra on SMS-based tools; Podium's pricing page refers to a "base 10DLC fee" (Podium).
  • Message limits: GatherUp includes up to 300 SMS and 3,000 email credits per location per month (GatherUp).
  • Per-location add-ons: GatherUp's Listings Hub is $40 per location per month (GatherUp); WiserReview reports Birdeye add-ons at $50–$200 per location per month (WiserReview).
  • Renewal increases: Podium's terms allow fee increases at renewal with 45 days' notice (Podium terms).
  • Setup fees: NiceJob's managed website add-on has a $199 setup fee (NiceJob).

How to Choose

  • Many locations, want one platform for reviews, messaging and listings: get quotes from Birdeye and Podium, and negotiate the contract terms.
  • Want review requests sent by text and email automatically, at a published price: NiceJob (strong for home services) or GatherUp (strong on monitoring and multi-location).
  • Mainly want a simple way to ask every customer for a Google review: a low-cost link and QR tool is enough.

Whatever you pick, results come from asking every customer, every time. See how to get more Google reviews and, for what a "normal" rating and review count looks like in your industry, our Google review data by industry.

Where Feedback Guru Fits

Feedback Guru: the simple, low-cost option (our product)

Feedback Guru is our product, so weigh this section accordingly. It is not a like-for-like replacement for Birdeye, Podium, NiceJob or GatherUp. It does one smaller job: it gives each business location its own review link and QR code, so you can ask every customer for a Google review in person, on receipts or in your own messages. Customers who open the link can leave a Google review, and can also send you a private message if they want to tell you something directly.

  • Free plan: your review link and QR code, at no cost.
  • Pro, $19/mo per location: all private feedback history, instant alerts, no "Powered by Feedback Guru" badge, and email review requests with up to 2 automatic reminders.
  • What it does not do: no SMS sending, no AI review replies, no integrations, no review widgets, no listings or social tools, and Google only. We can see when customers click through to Google, not how many reviews they post.

If those limits are fine for you, it costs a fraction of the tools on this page. If you need the extras, one of the other options is the better buy. Start on the free plan.

Frequently Asked Questions

How much does review management software cost?

In our comparison, published prices run from $60 per location per month (GatherUp, 2 to 10 locations) to $125 per month (NiceJob Pro). Birdeye and Podium do not publish prices; third-party reports put Birdeye from about $299 per location per month and Podium at about $399 to $599 per month. Low-cost review link tools, including Feedback Guru at $19/mo per location, cost less but do less.

Which review management tools publish their prices?

Of the four tools in this guide, NiceJob ($75 and $125 per month) and GatherUp ($99 per month for one location, $60 per location for 2 to 10) publish prices. Birdeye and Podium require a sales quote.

Do review management tools require annual contracts?

It varies. Podium's standard terms set a 12-month term that auto-renews unless you give 30 days' written notice. Birdeye only allows early closure if your contract has an opt-out clause, and third-party reports describe 12-month terms. NiceJob says there is no contract. GatherUp's pricing page mentions no minimum term.

What hidden costs should I ask about?

Ask about texting and carrier fees (including 10DLC registration), message credit limits, setup or integration fees, add-on modules priced per location, renewal price increases and the renewal notice period. Get each one written into the quote or order form.

What is the cheapest way to get more Google reviews?

Asking every customer consistently matters more than the tool. If you mainly need a review link and QR code, low-cost tools cover that: Feedback Guru has a free plan, and Pro at $19/mo per location adds private feedback history, instant alerts, badge removal and email review requests with up to 2 reminders. If you need SMS, AI replies, integrations or multi-site monitoring, budget for a mid-range tool.

More Pricing Guides and Comparisons

How we check these prices

We read each vendor's own pricing page and terms on the date above. When a vendor does not publish prices, we say so and quote third-party reports, naming and linking each one. Third-party figures are estimates from buyers and analysts, not official price lists, and some of those publishers sell competing software. Feedback Guru is also a competitor, so check the vendor's own quote before you buy. Spotted something out of date? Email hello@feedback-guru.com and we will fix it.

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