Google Reviews for Accountants: Rating and Review Count Benchmarks
Sample: 1,960 reviewed accountants · Data collected December 2024 to January 2025 · By Feedback Guru
The median accounting firm in our sample has a 5.0-star Google rating and 12 reviews. These figures come from 1,960 US accountants with at least one Google review, across 186 cities in 29 states, that Feedback Guru looked up through the Google Places API. Use them to see how your own rating and review count compare with other accountants.
Key Numbers
Median Rating
5.0
average 4.71
Median Reviews
12
all industries: 117
Rated Below 4.0
7.3%
all industries: 9.6%
Sample Size
1,960
accountants with 1+ review
- Half of accountants are rated 5.0 or higher. A quarter are at 4.6 or lower, and 52.1% have a perfect 5.0.
- 82.0% are rated 4.5 or higher, compared with 70.4% of all businesses in the sample.
- The typical accounting firm has 12 reviews, fewer than the all-industry median of 117. The middle half have 4 to 31, and the top 10% have 82 or more.
- 52.1% have a perfect 5.0 rating, and 7.5% of operating accountants we found had no reviews at all.
Accountants vs All Businesses
All businesses = the full sample of 56,629 reviewed US businesses behind our Google review statistics.
| Measure | Accountants | All businesses |
|---|---|---|
| Average rating | 4.71 | 4.56 |
| Median rating | 5.0 | 4.7 |
| 25th percentile rating | 4.6 | 4.4 |
| 75th percentile rating | 5.0 | 4.9 |
| Rated 4.5 or higher | 82.0% | 70.4% |
| Rated below 4.0 | 7.3% | 9.6% |
| Perfect 5.0 | 52.1% | 20.3% |
| Median number of reviews | 12 | 117 |
| 25th–75th percentile reviews | 4–31 | 34–392 |
| 90th percentile reviews | 82 | 1,093 |
| Businesses with no reviews | 7.5% | 1.7% |
How Accountants Are Rated
Share of reviewed accountants in each rating band, and how review counts are spread.
| Google rating | Accountants | All |
|---|---|---|
| Below 3.5 | 3.6% | 3.9% |
| 3.5 to 3.9 | 3.7% | 5.7% |
| 4.0 to 4.4 | 10.7% | 20.0% |
| 4.5 to 4.7 | 13.8% | 24.9% |
| 4.8 to 5.0 | 68.2% | 45.5% |
| Number of reviews | Share | Avg rating |
|---|---|---|
| 1 to 9 | 45.1% | 4.67 |
| 10 to 49 | 37.2% | 4.71 |
| 50 to 199 | 15.7% | 4.82 |
| 200 to 999 | 1.9% | 4.87 |
| 1,000+ | 0.1% | n/a |
Average rating is shown only for bands with at least 30 businesses.
Where the Sample Comes From
The states with the most accountants in the sample. This shows how the sample is spread, not where accountants rate best: the sample leans toward the cities Feedback Guru has looked up, especially in Florida.
| State | Accountants in sample | Share of sample |
|---|---|---|
| Florida | 650 | 33.2% |
| North Carolina | 151 | 7.7% |
| Texas | 150 | 7.7% |
| New York | 123 | 6.3% |
| Arizona | 100 | 5.1% |
What This Means for Your Business
- Compare yourself with other accountants, not with 5.0. If you are below 5.0, you are in the lower half of accountants in our sample; below 4.6, the bottom quarter.
- Aim for at least 12 reviews. That is the median for accountants. Customers compare you with nearby competitors, so a review count well below the norm is a visible gap.
- Ask every customer, every time. A steady flow of reviews from all your customers keeps your rating representative of the service you actually give.
Work out how many new reviews you need with the free Google Reviews Calculator. For every industry side by side, see Google review benchmarks by industry.
Frequently Asked Questions
What is a good Google rating for an accounting firm?
In our sample of 1,960 accountants, the median Google rating is 5.0 and the average is 4.71. A quarter are rated 4.6 or lower and 52.1% have a perfect 5.0. 82.0% are rated 4.5 or higher, so for accountants a rating near 5.0 is typical rather than exceptional.
How many Google reviews does a typical accounting firm have?
The median accounting firm in our sample has 12 Google reviews, fewer than the median of 117 across all 56,629 reviewed businesses. The middle half of accountants have between 4 and 31 reviews.
What share of accountants have a Google rating below 4.0?
7.3% of accountants in our sample are rated below 4.0, compared with 9.6% of all businesses in the sample. 52.1% have a perfect 5.0.
Where does this data come from?
These are aggregates from a sample of 1,960 accountants with at least one review that Feedback Guru looked up through the Google Places API between December 2024 and January 2025. It is not a random sample of all US accountants, and no individual business is shown.
Methodology
This page uses a sample of businesses that Feedback Guru looked up through the Google Places API, mostly between December 2024 and January 2025. For each business we recorded its public star rating, review count, primary business type and city. Each business is counted once, using its most recent snapshot, and businesses marked as closed are excluded.
"Accountants" means businesses whose primary Google business type was accounting.
Rating figures cover the 1,960 accountants with at least one review; the share with no reviews is based on all
2,120 operating accountants found. We only publish industries with at least 200 reviewed businesses,
and we show aggregates only, never individual businesses.
The sample is not a random sample of all US accountants. It covers the cities Feedback Guru has analyzed, with a larger share from Florida, so treat the numbers as indicative. Ratings and review counts have changed since collection. The method matches our Google review statistics study.
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