How Many Google Reviews Do Raleigh Businesses Have?
The typical business in Raleigh, NC has 200 Google reviews and a 4.59-star average rating, based on 594 local Google Business Profiles across 27 categories. Compared with the same kinds of businesses across the US, Raleigh businesses have 52% more reviews, ranking #2 of 5 North Carolina cities in our study.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
200
Average rating
4.59
Rated 4.5+
73%
Reviews vs. US
+52%
same categories
How Many Reviews It Takes to Stand Out in Raleigh
The median is the middle business in each category. Getting into the top 25% or top 10% of Raleigh businesses like yours is what makes a profile stand out in local results. For example, gyms in Raleigh need 193 reviews to reach the top 25% and 535 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Gyms | 43 | 96 | 193+ | 535+ | 4.8 | +23% |
| Bars | 27 | 821 | 1,789+ | 2,849+ | 4.4 | +24% |
| Accountants | 25 | 19 | 32+ | 119+ | 4.6 | +58% |
| Auto Repair Shops | 23 | 280 | 413+ | 616+ | 4.8 | +99% |
| Hotels and Lodging | 23 | 876 | 1,108+ | 1,802+ | 4.3 | +9% |
| Plumbers | 23 | 545 | 2,194+ | 4,943+ | 4.7 | +228% |
| Florists | 22 | 68 | 227+ | 456+ | 4.8 | ≈ same |
| Car Washes | 20 | 171 | 487+ | 935+ | 4.0 | −25% |
| Dentists | 20 | 624 | 1,305+ | 1,417+ | 4.9 | +100% |
| Laundromats and Dry Cleaners | 20 | 160 | 316+ | 517+ | 4.5 | +47% |
| Lawyers | 20 | 109 | 249+ | 569+ | 4.8 | +23% |
| Veterinarians | 20 | 422 | 560+ | 704+ | 4.7 | +68% |
| Grocery Stores | 19 | 1,129 | 1,577+ | — | 4.4 | +36% |
| Beauty Salons | 18 | 275 | 472+ | — | 4.8 | +142% |
| Financial Services | 18 | 100 | 139+ | — | 4.2 | +49% |
| Electricians | 17 | 183 | 308+ | — | 4.9 | +472% |
| Restaurants | 17 | 914 | 2,716+ | — | 4.5 | +8% |
| Gas Stations | 15 | 43 | 110+ | — | 3.7 | −53% |
| Food Businesses | 14 | 32 | 99+ | — | 4.8 | +5% |
| Self Storage | 14 | 434 | 549+ | — | 4.8 | +144% |
| Cafes | 13 | 507 | 893+ | — | 4.7 | +52% |
| Health and Wellness | 13 | 80 | 94+ | — | 4.9 | +129% |
| Pharmacies | 13 | 76 | 134+ | — | 4.6 | +192% |
| Bookstores | 12 | 676 | 1,146+ | — | 4.7 | +274% |
| Schools | 12 | 58 | 103+ | — | 4.6 | +142% |
| Spas | 12 | 208 | 366+ | — | 4.6 | +117% |
| Bike Shops | 10 | 158 | 234+ | — | 4.7 | +12% |
Categories with at least 10 reviewed businesses in Raleigh; top 10% shown when a category has 20 or more. "vs. US median" compares the Raleigh median with the median for the same category across all 48,320 businesses in the study.
How Raleigh Compares
Measured category by category against the US, Raleigh ranks #10 of 71 cities in our study and #2 of 5 in North Carolina. Competition for attention on Google is above average here: matching the typical local business takes more reviews than it would elsewhere.
Ahead of the US
- Electricians5.7× as many
- Bookstores3.7× as many
- Plumbers3.3× as many
Behind the US: room to stand out
- Gas Stations53% fewer
- Car Washes25% fewer
How Reviews Are Spread Across Raleigh Businesses
2.0% of Raleigh businesses have fewer than 10 Google reviews, and 14.1% have 1,000 or more. The most reviewed categories are grocery stores (1,129), restaurants (914) and hotels and lodging (876); the least reviewed are accountants (19), food businesses (32) and gas stations (43) (median reviews).
Share of reviewed businesses by review count. Blue: Raleigh. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Raleigh.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Raleigh: FAQ
The typical (median) business in Raleigh, NC has 200 Google reviews and the average rating is 4.59 stars. 73.4% of Raleigh businesses are rated 4.5 stars or higher. Based on 594 Google Business Profiles collected December 2024 to January 2025.
Gyms are the most common category in our Raleigh data (43 businesses). The median has 96 reviews; 193 reviews puts one in the top 25% locally, and 535 in the top 10%.
Compared with the same kinds of businesses across the US, Raleigh businesses have 52% more Google reviews. That ranks Raleigh #10 of the 71 cities in our study and #2 of 5 in North Carolina.
By median review count: Grocery Stores (1,129), Restaurants (914), Hotels and Lodging (876). The fewest: Accountants (19), Food Businesses (32), Gas Stations (43).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
Google Review Benchmarks for Other North Carolina Cities
- Charlotte median 265 reviews
- Cary median 188 reviews
- Wilmington median 84 reviews
- Washington median 26 reviews
See Where Your Raleigh Business Stands
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