Google Reviews for Spas: Rating and Review Count Benchmarks
Sample: 1,313 reviewed spas · Data collected December 2024 to January 2025 · By Feedback Guru
The median spa in our sample has a 4.7-star Google rating and 96 reviews. These figures come from 1,313 US spas with at least one Google review, across 145 cities in 27 states, that Feedback Guru looked up through the Google Places API. Use them to see how your own rating and review count compare with other spas.
Key Numbers
Median Rating
4.7
average 4.62
Median Reviews
96
all industries: 117
Rated Below 4.0
7.5%
all industries: 9.6%
Sample Size
1,313
spas with 1+ review
- Half of spas are rated 4.7 or higher. A quarter are at 4.4 or lower, and a quarter at 4.9 or higher.
- 74.7% are rated 4.5 or higher, compared with 70.4% of all businesses in the sample.
- The typical spa has 96 reviews, fewer than the all-industry median of 117. The middle half have 31 to 235, and the top 10% have 439 or more.
- 19.0% have a perfect 5.0 rating, and 0.8% of operating spas we found had no reviews at all.
Spas vs All Businesses
All businesses = the full sample of 56,629 reviewed US businesses behind our Google review statistics.
| Measure | Spas | All businesses |
|---|---|---|
| Average rating | 4.62 | 4.56 |
| Median rating | 4.7 | 4.7 |
| 25th percentile rating | 4.4 | 4.4 |
| 75th percentile rating | 4.9 | 4.9 |
| Rated 4.5 or higher | 74.7% | 70.4% |
| Rated below 4.0 | 7.5% | 9.6% |
| Perfect 5.0 | 19.0% | 20.3% |
| Median number of reviews | 96 | 117 |
| 25th–75th percentile reviews | 31–235 | 34–392 |
| 90th percentile reviews | 439 | 1,093 |
| Businesses with no reviews | 0.8% | 1.7% |
How Spas Are Rated
Share of reviewed spas in each rating band, and how review counts are spread.
| Google rating | Spas | All |
|---|---|---|
| Below 3.5 | 1.8% | 3.9% |
| 3.5 to 3.9 | 5.6% | 5.7% |
| 4.0 to 4.4 | 17.8% | 20.0% |
| 4.5 to 4.7 | 25.2% | 24.9% |
| 4.8 to 5.0 | 49.5% | 45.5% |
| Number of reviews | Share | Avg rating |
|---|---|---|
| 1 to 9 | 8.8% | 4.56 |
| 10 to 49 | 26.7% | 4.52 |
| 50 to 199 | 35.0% | 4.65 |
| 200 to 999 | 26.8% | 4.69 |
| 1,000+ | 2.7% | 4.67 |
Average rating is shown only for bands with at least 30 businesses.
Where the Sample Comes From
The states with the most spas in the sample. This shows how the sample is spread, not where spas rate best: the sample leans toward the cities Feedback Guru has looked up, especially in Florida.
| State | Spas in sample | Share of sample |
|---|---|---|
| Florida | 455 | 34.7% |
| New York | 93 | 7.1% |
| Texas | 91 | 6.9% |
| North Carolina | 86 | 6.5% |
| Arizona | 64 | 4.9% |
What This Means for Your Business
- Compare yourself with other spas, not with 5.0. If you are below 4.7, you are in the lower half of spas in our sample; below 4.4, the bottom quarter.
- Aim for at least 96 reviews. That is the median for spas. Customers compare you with nearby competitors, so a review count well below the norm is a visible gap.
- Ask every customer, every time. A steady flow of reviews from all your customers keeps your rating representative of the service you actually give.
Work out how many new reviews you need with the free Google Reviews Calculator, and read our review management for salons and spas. For every industry side by side, see Google review benchmarks by industry.
Frequently Asked Questions
What is a good Google rating for a spa?
In our sample of 1,313 spas, the median Google rating is 4.7 and the average is 4.62. A quarter are rated 4.4 or lower and a quarter 4.9 or higher. 74.7% are rated 4.5 or higher, so for spas a rating near 4.7 is typical rather than exceptional.
How many Google reviews does a typical spa have?
The median spa in our sample has 96 Google reviews, fewer than the median of 117 across all 56,629 reviewed businesses. The middle half of spas have between 31 and 235 reviews.
What share of spas have a Google rating below 4.0?
7.5% of spas in our sample are rated below 4.0, compared with 9.6% of all businesses in the sample. 19.0% have a perfect 5.0.
Where does this data come from?
These are aggregates from a sample of 1,313 spas with at least one review that Feedback Guru looked up through the Google Places API between December 2024 and January 2025. It is not a random sample of all US spas, and no individual business is shown.
Methodology
This page uses a sample of businesses that Feedback Guru looked up through the Google Places API, mostly between December 2024 and January 2025. For each business we recorded its public star rating, review count, primary business type and city. Each business is counted once, using its most recent snapshot, and businesses marked as closed are excluded.
"Spas" means businesses whose primary Google business type was spa.
Rating figures cover the 1,313 spas with at least one review; the share with no reviews is based on all
1,323 operating spas found. We only publish industries with at least 200 reviewed businesses,
and we show aggregates only, never individual businesses.
The sample is not a random sample of all US spas. It covers the cities Feedback Guru has analyzed, with a larger share from Florida, so treat the numbers as indicative. Ratings and review counts have changed since collection. The method matches our Google review statistics study.
Google Review Benchmarks for Other Industries
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