Google Reviews by Industry: What's Normal for Your Business?
Data collected December 2024 to January 2025 · By Feedback Guru
A 4.5-star rating means something different for a restaurant than for a law firm. These pages show the typical Google rating and review count for 15 kinds of local business, built from a sample of businesses Feedback Guru looked up through the Google Places API. Each page states its sample size; we only publish industries with at least 200 reviewed businesses.
| Industry | Median Rating | Median Reviews | Below 4.0 | Sample (n) |
|---|---|---|---|---|
| Accountants | 5.0 | 12 | 7.3% | 1,960 |
| Auto Repair Shops | 4.7 | 141 | 4.0% | 2,466 |
| Beauty Salons | 4.8 | 114 | 0.9% | 1,062 |
| Cafes | 4.6 | 333 | 2.2% | 1,493 |
| Dentists | 4.9 | 312 | 2.5% | 1,812 |
| Electricians | 4.9 | 32 | 4.2% | 1,088 |
| General Contractors | 4.9 | 99 | 2.6% | 1,022 |
| Gyms | 4.9 | 78 | 5.4% | 2,979 |
| Hair Salons | 4.9 | 115 | 0.2% | 925 |
| Lawyers | 4.9 | 89 | 1.9% | 1,616 |
| Moving Companies | 4.8 | 311 | 4.1% | 419 |
| Plumbers | 4.8 | 166 | 2.9% | 1,105 |
| Restaurants | 4.5 | 848 | 1.8% | 2,106 |
| Spas | 4.7 | 96 | 7.5% | 1,313 |
| Veterinarians | 4.7 | 251 | 5.1% | 1,054 |
| All businesses in the sample | 4.7 | 117 | 9.6% | 56,629 |
n = businesses with at least one Google review. "All businesses" includes every category in the sample, not only the industries listed.
Browse by Industry
Accountants
n = 1,960 · median 5.0 stars
Auto Repair Shops
n = 2,466 · median 4.7 stars
Beauty Salons
n = 1,062 · median 4.8 stars
Cafes
n = 1,493 · median 4.6 stars
Dentists
n = 1,812 · median 4.9 stars
Electricians
n = 1,088 · median 4.9 stars
General Contractors
n = 1,022 · median 4.9 stars
Gyms
n = 2,979 · median 4.9 stars
Hair Salons
n = 925 · median 4.9 stars
Lawyers
n = 1,616 · median 4.9 stars
Moving Companies
n = 419 · median 4.8 stars
Plumbers
n = 1,105 · median 4.8 stars
Restaurants
n = 2,106 · median 4.5 stars
Spas
n = 1,313 · median 4.7 stars
Veterinarians
n = 1,054 · median 4.7 stars
About the Data
Feedback Guru looked up 57,589 operating US local businesses through the Google Places API, mostly between December 2024 and January 2025, and recorded each one's public star rating, review count, primary business type and city. Each business is counted once, closed businesses are excluded, and industry pages group businesses by their primary Google business type.
It is a sample, not a census: it covers the cities Feedback Guru has analyzed, with a larger share from Florida, so treat the figures as indicative. We publish aggregates only, never individual businesses. The same data powers our Google review statistics study and Google review benchmarks by industry.
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