Google Reviews for Hair Salons: Rating and Review Count Benchmarks
Sample: 925 reviewed hair salons · Data collected December 2024 to January 2025 · By Feedback Guru
The median hair salon in our sample has a 4.9-star Google rating and 115 reviews. These figures come from 925 US hair salons with at least one Google review, across 91 cities in 26 states, that Feedback Guru looked up through the Google Places API. Use them to see how your own rating and review count compare with other hair salons.
Key Numbers
Median Rating
4.9
average 4.8
Median Reviews
115
all industries: 117
Rated Below 4.0
0.2%
all industries: 9.6%
Sample Size
925
hair salons with 1+ review
- Half of hair salons are rated 4.9 or higher. A quarter are at 4.7 or lower, and a quarter at 4.9 or higher.
- 95.1% are rated 4.5 or higher, compared with 70.4% of all businesses in the sample.
- The typical hair salon has 115 reviews, fewer than the all-industry median of 117. The middle half have 52 to 250, and the top 10% have 434 or more.
- 20.0% have a perfect 5.0 rating, and 0.0% of operating hair salons we found had no reviews at all.
Hair Salons vs All Businesses
All businesses = the full sample of 56,629 reviewed US businesses behind our Google review statistics.
| Measure | Hair Salons | All businesses |
|---|---|---|
| Average rating | 4.8 | 4.56 |
| Median rating | 4.9 | 4.7 |
| 25th percentile rating | 4.7 | 4.4 |
| 75th percentile rating | 4.9 | 4.9 |
| Rated 4.5 or higher | 95.1% | 70.4% |
| Rated below 4.0 | 0.2% | 9.6% |
| Perfect 5.0 | 20.0% | 20.3% |
| Median number of reviews | 115 | 117 |
| 25th–75th percentile reviews | 52–250 | 34–392 |
| 90th percentile reviews | 434 | 1,093 |
| Businesses with no reviews | 0.0% | 1.7% |
How Hair Salons Are Rated
Share of reviewed hair salons in each rating band, and how review counts are spread.
| Google rating | Hair Salons | All |
|---|---|---|
| Below 3.5 | 0.1% | 3.9% |
| 3.5 to 3.9 | 0.1% | 5.7% |
| 4.0 to 4.4 | 4.6% | 20.0% |
| 4.5 to 4.7 | 22.5% | 24.9% |
| 4.8 to 5.0 | 72.6% | 45.5% |
| Number of reviews | Share | Avg rating |
|---|---|---|
| 1 to 9 | 2.3% | n/a |
| 10 to 49 | 21.7% | 4.87 |
| 50 to 199 | 45.1% | 4.78 |
| 200 to 999 | 29.1% | 4.78 |
| 1,000+ | 1.8% | n/a |
Average rating is shown only for bands with at least 30 businesses.
Where the Sample Comes From
The states with the most hair salons in the sample. This shows how the sample is spread, not where hair salons rate best: the sample leans toward the cities Feedback Guru has looked up, especially in Florida.
| State | Hair Salons in sample | Share of sample |
|---|---|---|
| Florida | 289 | 31.2% |
| New York | 74 | 8.0% |
| Texas | 66 | 7.1% |
| North Carolina | 53 | 5.7% |
| Illinois | 51 | 5.5% |
What This Means for Your Business
- Compare yourself with other hair salons, not with 5.0. If you are below 4.9, you are in the lower half of hair salons in our sample; below 4.7, the bottom quarter.
- Aim for at least 115 reviews. That is the median for hair salons. Customers compare you with nearby competitors, so a review count well below the norm is a visible gap.
- Ask every customer, every time. A steady flow of reviews from all your customers keeps your rating representative of the service you actually give.
Work out how many new reviews you need with the free Google Reviews Calculator, and read our review management for salons and spas. For every industry side by side, see Google review benchmarks by industry.
Frequently Asked Questions
What is a good Google rating for a hair salon?
In our sample of 925 hair salons, the median Google rating is 4.9 and the average is 4.8. A quarter are rated 4.7 or lower and a quarter 4.9 or higher. 95.1% are rated 4.5 or higher, so for hair salons a rating near 4.9 is typical rather than exceptional.
How many Google reviews does a typical hair salon have?
The median hair salon in our sample has 115 Google reviews, fewer than the median of 117 across all 56,629 reviewed businesses. The middle half of hair salons have between 52 and 250 reviews.
What share of hair salons have a Google rating below 4.0?
0.2% of hair salons in our sample are rated below 4.0, compared with 9.6% of all businesses in the sample. 20.0% have a perfect 5.0.
Where does this data come from?
These are aggregates from a sample of 925 hair salons with at least one review that Feedback Guru looked up through the Google Places API between December 2024 and January 2025. It is not a random sample of all US hair salons, and no individual business is shown.
Methodology
This page uses a sample of businesses that Feedback Guru looked up through the Google Places API, mostly between December 2024 and January 2025. For each business we recorded its public star rating, review count, primary business type and city. Each business is counted once, using its most recent snapshot, and businesses marked as closed are excluded.
"Hair Salons" means businesses whose primary Google business type was hair_care.
Rating figures cover the 925 hair salons with at least one review; the share with no reviews is based on all
925 operating hair salons found. We only publish industries with at least 200 reviewed businesses,
and we show aggregates only, never individual businesses.
The sample is not a random sample of all US hair salons. It covers the cities Feedback Guru has analyzed, with a larger share from Florida, so treat the numbers as indicative. Ratings and review counts have changed since collection. The method matches our Google review statistics study.
Google Review Benchmarks for Other Industries
Restaurants
median 4.5 stars · 848 reviews
Dentists
median 4.9 stars · 312 reviews
Auto Repair Shops
median 4.7 stars · 141 reviews
Gyms
median 4.9 stars · 78 reviews
Lawyers
median 4.9 stars · 89 reviews
Accountants
median 5.0 stars · 12 reviews
Plumbers
median 4.8 stars · 166 reviews
Electricians
median 4.9 stars · 32 reviews
Veterinarians
median 4.7 stars · 251 reviews
Beauty Salons
median 4.8 stars · 114 reviews
Spas
median 4.7 stars · 96 reviews
General Contractors
median 4.9 stars · 99 reviews
Cafes
median 4.6 stars · 333 reviews
Moving Companies
median 4.8 stars · 311 reviews
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