Google Reviews for Beauty Salons: Rating and Review Count Benchmarks
Sample: 1,062 reviewed beauty salons · Data collected December 2024 to January 2025 · By Feedback Guru
The median beauty salon in our sample has a 4.8-star Google rating and 114 reviews. These figures come from 1,062 US beauty salons with at least one Google review, across 109 cities in 26 states, that Feedback Guru looked up through the Google Places API. Use them to see how your own rating and review count compare with other beauty salons.
Key Numbers
Median Rating
4.8
average 4.76
Median Reviews
114
all industries: 117
Rated Below 4.0
0.9%
all industries: 9.6%
Sample Size
1,062
beauty salons with 1+ review
- Half of beauty salons are rated 4.8 or higher. A quarter are at 4.7 or lower, and a quarter at 4.9 or higher.
- 93.1% are rated 4.5 or higher, compared with 70.4% of all businesses in the sample.
- The typical beauty salon has 114 reviews, fewer than the all-industry median of 117. The middle half have 57 to 249, and the top 10% have 490 or more.
- 14.6% have a perfect 5.0 rating, and 0.1% of operating beauty salons we found had no reviews at all.
Beauty Salons vs All Businesses
All businesses = the full sample of 56,629 reviewed US businesses behind our Google review statistics.
| Measure | Beauty Salons | All businesses |
|---|---|---|
| Average rating | 4.76 | 4.56 |
| Median rating | 4.8 | 4.7 |
| 25th percentile rating | 4.7 | 4.4 |
| 75th percentile rating | 4.9 | 4.9 |
| Rated 4.5 or higher | 93.1% | 70.4% |
| Rated below 4.0 | 0.9% | 9.6% |
| Perfect 5.0 | 14.6% | 20.3% |
| Median number of reviews | 114 | 117 |
| 25th–75th percentile reviews | 57–249 | 34–392 |
| 90th percentile reviews | 490 | 1,093 |
| Businesses with no reviews | 0.1% | 1.7% |
How Beauty Salons Are Rated
Share of reviewed beauty salons in each rating band, and how review counts are spread.
| Google rating | Beauty Salons | All |
|---|---|---|
| Below 3.5 | 0.1% | 3.9% |
| 3.5 to 3.9 | 0.8% | 5.7% |
| 4.0 to 4.4 | 5.9% | 20.0% |
| 4.5 to 4.7 | 30.8% | 24.9% |
| 4.8 to 5.0 | 62.3% | 45.5% |
| Number of reviews | Share | Avg rating |
|---|---|---|
| 1 to 9 | 2.2% | n/a |
| 10 to 49 | 19.1% | 4.81 |
| 50 to 199 | 45.9% | 4.77 |
| 200 to 999 | 30.2% | 4.72 |
| 1,000+ | 2.6% | n/a |
Average rating is shown only for bands with at least 30 businesses.
Where the Sample Comes From
The states with the most beauty salons in the sample. This shows how the sample is spread, not where beauty salons rate best: the sample leans toward the cities Feedback Guru has looked up, especially in Florida.
| State | Beauty Salons in sample | Share of sample |
|---|---|---|
| Florida | 347 | 32.7% |
| North Carolina | 96 | 9.0% |
| Texas | 66 | 6.2% |
| Illinois | 53 | 5.0% |
| Michigan | 50 | 4.7% |
What This Means for Your Business
- Compare yourself with other beauty salons, not with 5.0. If you are below 4.8, you are in the lower half of beauty salons in our sample; below 4.7, the bottom quarter.
- Aim for at least 114 reviews. That is the median for beauty salons. Customers compare you with nearby competitors, so a review count well below the norm is a visible gap.
- Ask every customer, every time. A steady flow of reviews from all your customers keeps your rating representative of the service you actually give.
Work out how many new reviews you need with the free Google Reviews Calculator, and read our review management for salons and spas. For every industry side by side, see Google review benchmarks by industry.
Frequently Asked Questions
What is a good Google rating for a beauty salon?
In our sample of 1,062 beauty salons, the median Google rating is 4.8 and the average is 4.76. A quarter are rated 4.7 or lower and a quarter 4.9 or higher. 93.1% are rated 4.5 or higher, so for beauty salons a rating near 4.8 is typical rather than exceptional.
How many Google reviews does a typical beauty salon have?
The median beauty salon in our sample has 114 Google reviews, fewer than the median of 117 across all 56,629 reviewed businesses. The middle half of beauty salons have between 57 and 249 reviews.
What share of beauty salons have a Google rating below 4.0?
0.9% of beauty salons in our sample are rated below 4.0, compared with 9.6% of all businesses in the sample. 14.6% have a perfect 5.0.
Where does this data come from?
These are aggregates from a sample of 1,062 beauty salons with at least one review that Feedback Guru looked up through the Google Places API between December 2024 and January 2025. It is not a random sample of all US beauty salons, and no individual business is shown.
Methodology
This page uses a sample of businesses that Feedback Guru looked up through the Google Places API, mostly between December 2024 and January 2025. For each business we recorded its public star rating, review count, primary business type and city. Each business is counted once, using its most recent snapshot, and businesses marked as closed are excluded.
"Beauty Salons" means businesses whose primary Google business type was beauty_salon.
Rating figures cover the 1,062 beauty salons with at least one review; the share with no reviews is based on all
1,063 operating beauty salons found. We only publish industries with at least 200 reviewed businesses,
and we show aggregates only, never individual businesses.
The sample is not a random sample of all US beauty salons. It covers the cities Feedback Guru has analyzed, with a larger share from Florida, so treat the numbers as indicative. Ratings and review counts have changed since collection. The method matches our Google review statistics study.
Google Review Benchmarks for Other Industries
Restaurants
median 4.5 stars · 848 reviews
Dentists
median 4.9 stars · 312 reviews
Auto Repair Shops
median 4.7 stars · 141 reviews
Gyms
median 4.9 stars · 78 reviews
Lawyers
median 4.9 stars · 89 reviews
Accountants
median 5.0 stars · 12 reviews
Plumbers
median 4.8 stars · 166 reviews
Electricians
median 4.9 stars · 32 reviews
Veterinarians
median 4.7 stars · 251 reviews
Hair Salons
median 4.9 stars · 115 reviews
Spas
median 4.7 stars · 96 reviews
General Contractors
median 4.9 stars · 99 reviews
Cafes
median 4.6 stars · 333 reviews
Moving Companies
median 4.8 stars · 311 reviews
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