How Many Google Reviews Do Phoenix Businesses Have?
The typical business in Phoenix, AZ has 172 Google reviews and a 4.53-star average rating, based on 1,879 local Google Business Profiles across 37 categories. Compared with the same kinds of businesses across the US, Phoenix businesses have 29% more reviews, ranking #2 of 3 Arizona cities in our study.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
172
Average rating
4.53
Rated 4.5+
68%
Reviews vs. US
+29%
same categories
How Many Reviews It Takes to Stand Out in Phoenix
The median is the middle business in each category. Getting into the top 25% or top 10% of Phoenix businesses like yours is what makes a profile stand out in local results. For example, gyms in Phoenix need 254 reviews to reach the top 25% and 703 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Gyms | 115 | 79 | 254+ | 703+ | 4.7 | ≈ same |
| Auto Repair Shops | 94 | 182 | 297+ | 607+ | 4.7 | +29% |
| Bars | 76 | 849 | 1,599+ | 2,799+ | 4.5 | +29% |
| Pharmacies | 74 | 37 | 55+ | 94+ | 3.7 | +42% |
| Car Washes | 72 | 464 | 826+ | 1,333+ | 4.2 | +103% |
| Cafes | 70 | 308 | 728+ | 1,218+ | 4.6 | −8% |
| Retail Stores | 70 | 114 | 182+ | 541+ | 4.6 | −14% |
| Dentists | 69 | 354 | 647+ | 868+ | 4.8 | +13% |
| Lawyers | 69 | 161 | 382+ | 671+ | 4.9 | +81% |
| Gas Stations | 67 | 200 | 271+ | 482+ | 3.8 | +117% |
| Accountants | 66 | 11 | 19+ | 59+ | 4.7 | −8% |
| Laundromats and Dry Cleaners | 64 | 186 | 280+ | 351+ | 4.3 | +71% |
| Plumbers | 63 | 237 | 760+ | 1,276+ | 4.8 | +43% |
| Self Storage | 56 | 394 | 508+ | 773+ | 4.7 | +122% |
| Grocery Stores | 55 | 1,357 | 2,057+ | 2,391+ | 4.2 | +63% |
| Hotels and Lodging | 51 | 1,037 | 1,579+ | 2,317+ | 3.8 | +29% |
| Veterinarians | 51 | 328 | 536+ | 723+ | 4.5 | +31% |
| Florists | 48 | 104 | 146+ | 221+ | 4.6 | +53% |
| Restaurants | 45 | 783 | 2,178+ | 3,178+ | 4.5 | −8% |
| General Contractors | 44 | 274 | 513+ | 952+ | 4.9 | +177% |
| Spas | 44 | 92 | 246+ | 410+ | 4.6 | ≈ same |
| Bookstores | 41 | 104 | 1,044+ | 2,091+ | 4.4 | −43% |
| Electricians | 40 | 40 | 324+ | 1,495+ | 4.8 | +25% |
| Locksmiths | 40 | 147 | 383+ | 517+ | 4.8 | +51% |
| Financial Services | 39 | 18 | 123+ | 160+ | 4.7 | −73% |
| Health and Wellness | 38 | 37 | 65+ | 91+ | 4.9 | +6% |
| Schools | 37 | 35 | 53+ | 62+ | 4.3 | +46% |
| Beauty Salons | 35 | 103 | 186+ | 251+ | 4.8 | −10% |
| Hair Salons | 32 | 102 | 169+ | 323+ | 4.8 | −11% |
| Pet Stores | 31 | 385 | 752+ | 1,103+ | 4.6 | +34% |
| Bike Shops | 24 | 139 | 216+ | 389+ | 4.7 | ≈ same |
| Food Businesses | 22 | 22 | 42+ | 117+ | 4.7 | −27% |
| Moving Companies | 18 | 609 | 826+ | — | 4.8 | +96% |
| Furniture Stores | 17 | 49 | 100+ | — | 4.7 | −17% |
| Home Goods Stores | 17 | 42 | 60+ | — | 4.7 | −7% |
| Movie Theaters | 12 | 2,602 | 4,031+ | — | 4.4 | +34% |
| Clothing Stores | 11 | 148 | 169+ | — | 4.6 | — |
Categories with at least 10 reviewed businesses in Phoenix; top 10% shown when a category has 20 or more. "vs. US median" compares the Phoenix median with the median for the same category across all 48,320 businesses in the study.
How Phoenix Compares
Measured category by category against the US, Phoenix ranks #19 of 71 cities in our study and #2 of 3 in Arizona. Competition for attention on Google is above average here: matching the typical local business takes more reviews than it would elsewhere.
Ahead of the US
- General Contractors2.8× as many
- Self Storage2.2× as many
- Gas Stations2.2× as many
Behind the US: room to stand out
- Financial Services73% fewer
- Bookstores43% fewer
- Food Businesses27% fewer
How Reviews Are Spread Across Phoenix Businesses
5.3% of Phoenix businesses have fewer than 10 Google reviews, and 13.5% have 1,000 or more. The most reviewed categories are movie theaters (2,602), grocery stores (1,357) and hotels and lodging (1,037); the least reviewed are accountants (11), financial services (18) and food businesses (22) (median reviews).
Share of reviewed businesses by review count. Blue: Phoenix. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Phoenix.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Phoenix: FAQ
The typical (median) business in Phoenix, AZ has 172 Google reviews and the average rating is 4.53 stars. 68.5% of Phoenix businesses are rated 4.5 stars or higher. Based on 1,879 Google Business Profiles collected December 2024 to January 2025.
Gyms are the most common category in our Phoenix data (115 businesses). The median has 79 reviews; 254 reviews puts one in the top 25% locally, and 703 in the top 10%.
Compared with the same kinds of businesses across the US, Phoenix businesses have 29% more Google reviews. That ranks Phoenix #19 of the 71 cities in our study and #2 of 3 in Arizona.
By median review count: Movie Theaters (2,602), Grocery Stores (1,357), Hotels and Lodging (1,037). The fewest: Accountants (11), Financial Services (18), Food Businesses (22).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
Google Review Benchmarks for Other Arizona Cities
- Tucson median 258 reviews
- Scottsdale median 272 reviews
See Where Your Phoenix Business Stands
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