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How Many Google Reviews Do Naples Businesses Have?

The typical business in Naples, FL has 79 Google reviews and a 4.49-star average rating, based on 1,278 local Google Business Profiles across 29 categories. Compared with the same kinds of businesses across the US, Naples businesses have 38% fewer reviews, ranking #20 of 21 Florida cities in our study.

Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.

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Median reviews

79

Average rating

4.49

Rated 4.5+

67%

Reviews vs. US

−38%

same categories

How Many Reviews It Takes to Stand Out in Naples

The median is the middle business in each category. Getting into the top 25% or top 10% of Naples businesses like yours is what makes a profile stand out in local results. For example, gyms in Naples need 98 reviews to reach the top 25% and 217 for the top 10%.

Category Businesses Median reviews Top 25% Top 10% Avg. rating vs. US median
Gyms 96 44 98+ 217+ 4.8 −43%
Restaurants 85 642 1,004+ 1,385+ 4.5 −24%
Auto Repair Shops 76 71 182+ 389+ 4.7 −50%
Accountants 67 5 12+ 29+ 4.8 −58%
Lawyers 57 41 60+ 121+ 4.8 −54%
Dentists 56 256 427+ 563+ 4.9 −18%
Hotels and Lodging 52 638 901+ 1,346+ 4.3 −21%
Gas Stations 50 75 149+ 207+ 3.8 −18%
Beauty Salons 49 105 214+ 334+ 4.8 −8%
Pharmacies 49 16 27+ 71+ 3.7 −38%
Bars 48 856 1,097+ 1,940+ 4.4 +30%
Laundromats and Dry Cleaners 47 38 108+ 154+ 4.2 −65%
Spas 45 46 112+ 184+ 4.6 −52%
Florists 39 43 88+ 171+ 4.5 −37%
Cafes 34 253 435+ 850+ 4.6 −24%
Hair Salons 34 62 106+ 235+ 4.9 −46%
Self Storage 33 53 258+ 366+ 4.7 −70%
Car Washes 29 216 365+ 486+ 4.2 −6%
Grocery Stores 28 326 890+ 1,403+ 4.4 −61%
Retail Stores 28 93 226+ 565+ 4.8 −30%
Financial Services 27 28 69+ 111+ 4.4 −58%
Convenience Stores 24 21 26+ 34+ 3.4 −49%
Moving Companies 23 225 467+ 696+ 4.8 −28%
Drugstores 22 57 88+ 110+ 2.8 −38%
Pet Stores 22 118 258+ 330+ 4.4 −59%
Schools 21 10 13+ 36+ 4.7 −58%
Supermarkets 19 844 1,032+ — 4.5 −25%
Health and Wellness 11 20 49+ — 4.9 −43%
Bike Shops 10 145 172+ — 4.6 ≈ same

Categories with at least 10 reviewed businesses in Naples; top 10% shown when a category has 20 or more. "vs. US median" compares the Naples median with the median for the same category across all 48,320 businesses in the study.

How Naples Compares

Measured category by category against the US, Naples ranks #57 of 71 cities in our study and #20 of 21 in Florida. Local businesses have fewer reviews than their peers nationally, so a steady stream of new reviews stands out faster here than in most cities.

Ahead of the US

  • Bars30% more

Behind the US: room to stand out

  • Self Storage70% fewer
  • Laundromats and Dry Cleaners65% fewer
  • Grocery Stores61% fewer

How Reviews Are Spread Across Naples Businesses

12.8% of Naples businesses have fewer than 10 Google reviews, and 6.9% have 1,000 or more. The most reviewed categories are bars (856), supermarkets (844) and restaurants (642); the least reviewed are accountants (5), schools (10) and pharmacies (16) (median reviews).

1 to 9 reviews Naples 12.8% · US 8.0%
10 to 49 reviews Naples 27.6% · US 20.9%
50 to 199 reviews Naples 27.7% · US 29.4%
200 to 999 reviews Naples 25.0% · US 29.3%
1,000+ reviews Naples 6.9% · US 12.5%

Share of reviewed businesses by review count. Blue: Naples. Gray: all businesses in the study.

Using These Numbers

  1. Find your category above and note the top 25% number. That's a realistic goal for standing out in Naples.
  2. Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
  3. Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.

Google Reviews in Naples: FAQ

The typical (median) business in Naples, FL has 79 Google reviews and the average rating is 4.49 stars. 66.9% of Naples businesses are rated 4.5 stars or higher. Based on 1,278 Google Business Profiles collected December 2024 to January 2025.

Gyms are the most common category in our Naples data (96 businesses). The median has 44 reviews; 98 reviews puts one in the top 25% locally, and 217 in the top 10%.

Compared with the same kinds of businesses across the US, Naples businesses have 38% fewer Google reviews. That ranks Naples #57 of the 71 cities in our study and #20 of 21 in Florida.

By median review count: Bars (856), Supermarkets (844), Restaurants (642). The fewest: Accountants (5), Schools (10), Pharmacies (16).

Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.

Google Review Benchmarks for Other Florida Cities

All cities · Google reviews by industry · Full study

See Where Your Naples Business Stands

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