How Many Google Reviews Do Salt Lake City Businesses Have?
The typical business in Salt Lake City, UT has 195 Google reviews and a 4.49-star average rating, based on 496 local Google Business Profiles across 26 categories. Compared with the same kinds of businesses across the US, Salt Lake City businesses have 44% more reviews.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
195
Average rating
4.49
Rated 4.5+
64%
Reviews vs. US
+44%
same categories
How Many Reviews It Takes to Stand Out in Salt Lake City
The median is the middle business in each category. Getting into the top 25% or top 10% of Salt Lake City businesses like yours is what makes a profile stand out in local results. For example, gyms in Salt Lake City need 326 reviews to reach the top 25% and 561 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Gyms | 31 | 106 | 326+ | 561+ | 4.7 | +36% |
| Accountants | 29 | 17 | 34+ | 112+ | 4.6 | +42% |
| Auto Repair Shops | 25 | 219 | 354+ | 685+ | 4.7 | +55% |
| Restaurants | 25 | 1,891 | 3,147+ | 3,508+ | 4.5 | +123% |
| Gas Stations | 20 | 114 | 204+ | 590+ | 3.6 | +24% |
| Cafes | 19 | 1,259 | 1,729+ | — | 4.6 | +278% |
| Florists | 19 | 42 | 130+ | — | 4.7 | −38% |
| Grocery Stores | 19 | 1,057 | 1,644+ | — | 4.2 | +27% |
| Lawyers | 19 | 117 | 196+ | — | 4.8 | +31% |
| Hotels and Lodging | 17 | 937 | 1,467+ | — | 4.1 | +17% |
| Laundromats and Dry Cleaners | 16 | 156 | 242+ | — | 4.1 | +43% |
| Spas | 16 | 42 | 257+ | — | 4.5 | −56% |
| Bars | 15 | 1,656 | 3,109+ | — | 4.4 | +151% |
| Food Businesses | 14 | 45 | 121+ | — | 4.7 | +47% |
| Health and Wellness | 14 | 39 | 126+ | — | 4.9 | +13% |
| Veterinarians | 14 | 734 | 1,045+ | — | 4.4 | +193% |
| Car Washes | 13 | 350 | 888+ | — | 4.0 | +53% |
| Electricians | 13 | 55 | 70+ | — | 4.9 | +72% |
| Plumbers | 13 | 859 | 2,123+ | — | 4.8 | +417% |
| Beauty Salons | 12 | 166 | 276+ | — | 4.8 | +46% |
| Bike Shops | 12 | 313 | 417+ | — | 4.7 | +122% |
| Self Storage | 12 | 76 | 184+ | — | 4.4 | −57% |
| Dentists | 11 | 580 | 713+ | — | 4.8 | +86% |
| Movie Theaters | 11 | 358 | 1,879+ | — | 4.6 | −82% |
| Pharmacies | 11 | 41 | 91+ | — | 4.0 | +58% |
| Financial Services | 10 | 71 | 209+ | — | 3.8 | +7% |
Categories with at least 10 reviewed businesses in Salt Lake City; top 10% shown when a category has 20 or more. "vs. US median" compares the Salt Lake City median with the median for the same category across all 48,320 businesses in the study.
How Salt Lake City Compares
Measured category by category against the US, Salt Lake City ranks #14 of 71 cities in our study. Competition for attention on Google is above average here: matching the typical local business takes more reviews than it would elsewhere.
Ahead of the US
- Plumbers5.2× as many
- Cafes3.8× as many
- Veterinarians2.9× as many
Behind the US: room to stand out
- Movie Theaters82% fewer
- Self Storage57% fewer
- Spas56% fewer
How Reviews Are Spread Across Salt Lake City Businesses
7.1% of Salt Lake City businesses have fewer than 10 Google reviews, and 17.1% have 1,000 or more. The most reviewed categories are restaurants (1,891), bars (1,656) and cafes (1,259); the least reviewed are accountants (17), health and wellness (39) and pharmacies (41) (median reviews).
Share of reviewed businesses by review count. Blue: Salt Lake City. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Salt Lake City.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Salt Lake City: FAQ
The typical (median) business in Salt Lake City, UT has 195 Google reviews and the average rating is 4.49 stars. 63.9% of Salt Lake City businesses are rated 4.5 stars or higher. Based on 496 Google Business Profiles collected December 2024 to January 2025.
Gyms are the most common category in our Salt Lake City data (31 businesses). The median has 106 reviews; 326 reviews puts one in the top 25% locally, and 561 in the top 10%.
Compared with the same kinds of businesses across the US, Salt Lake City businesses have 44% more Google reviews. That ranks Salt Lake City #14 of the 71 cities in our study.
By median review count: Restaurants (1,891), Bars (1,656), Cafes (1,259). The fewest: Accountants (17), Health and Wellness (39), Pharmacies (41).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
See Where Your Salt Lake City Business Stands
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