How Many Google Reviews Do Saginaw Businesses Have?
The typical business in Saginaw, MI has 62 Google reviews and a 4.43-star average rating, based on 443 local Google Business Profiles across 19 categories. Compared with the same kinds of businesses across the US, Saginaw businesses have 59% fewer reviews, ranking #3 of 3 Michigan cities in our study.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
62
Average rating
4.43
Rated 4.5+
59%
Reviews vs. US
−59%
same categories
How Many Reviews It Takes to Stand Out in Saginaw
The median is the middle business in each category. Getting into the top 25% or top 10% of Saginaw businesses like yours is what makes a profile stand out in local results. For example, auto repair shops in Saginaw need 203 reviews to reach the top 25% and 311 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Auto Repair Shops | 23 | 127 | 203+ | 311+ | 4.6 | −10% |
| Restaurants | 23 | 194 | 664+ | 1,752+ | 4.5 | −77% |
| Bars | 21 | 318 | 486+ | 611+ | 4.4 | −52% |
| Self Storage | 21 | 15 | 30+ | 48+ | 4.4 | −92% |
| Accountants | 20 | 2 | 7+ | 12+ | 4.7 | −79% |
| Gas Stations | 20 | 93 | 122+ | 139+ | 3.9 | ≈ same |
| Lawyers | 20 | 29 | 60+ | 212+ | 4.5 | −67% |
| Dentists | 19 | 61 | 228+ | — | 4.4 | −80% |
| Gyms | 19 | 37 | 112+ | — | 4.7 | −53% |
| Beauty Salons | 18 | 57 | 201+ | — | 4.6 | −50% |
| Car Washes | 17 | 82 | 187+ | — | 4.2 | −64% |
| General Contractors | 17 | 21 | 71+ | — | 4.5 | −79% |
| Pharmacies | 17 | 21 | 27+ | — | 4.0 | −19% |
| Laundromats and Dry Cleaners | 16 | 68 | 146+ | — | 4.2 | −38% |
| Veterinarians | 16 | 156 | 257+ | — | 4.3 | −38% |
| Electricians | 15 | 11 | 23+ | — | 4.7 | −66% |
| Hotels and Lodging | 14 | 495 | 728+ | — | 3.9 | −38% |
| Grocery Stores | 13 | 345 | 800+ | — | 4.2 | −59% |
| Plumbers | 10 | 18 | 71+ | — | 4.5 | −89% |
Categories with at least 10 reviewed businesses in Saginaw; top 10% shown when a category has 20 or more. "vs. US median" compares the Saginaw median with the median for the same category across all 48,320 businesses in the study.
How Saginaw Compares
Measured category by category against the US, Saginaw ranks #68 of 71 cities in our study and #3 of 3 in Michigan. Local businesses have fewer reviews than their peers nationally, so a steady stream of new reviews stands out faster here than in most cities.
How Reviews Are Spread Across Saginaw Businesses
15.3% of Saginaw businesses have fewer than 10 Google reviews, and 4.3% have 1,000 or more. The most reviewed categories are hotels and lodging (495), grocery stores (345) and bars (318); the least reviewed are accountants (2), electricians (11) and self storage (15) (median reviews).
Share of reviewed businesses by review count. Blue: Saginaw. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Saginaw.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Saginaw: FAQ
The typical (median) business in Saginaw, MI has 62 Google reviews and the average rating is 4.43 stars. 59.4% of Saginaw businesses are rated 4.5 stars or higher. Based on 443 Google Business Profiles collected December 2024 to January 2025.
Auto Repair Shops are the most common category in our Saginaw data (23 businesses). The median has 127 reviews; 203 reviews puts one in the top 25% locally, and 311 in the top 10%.
Compared with the same kinds of businesses across the US, Saginaw businesses have 59% fewer Google reviews. That ranks Saginaw #68 of the 71 cities in our study and #3 of 3 in Michigan.
By median review count: Hotels and Lodging (495), Grocery Stores (345), Bars (318). The fewest: Accountants (2), Electricians (11), Self Storage (15).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
Google Review Benchmarks for Other Michigan Cities
See Where Your Saginaw Business Stands
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