How Many Google Reviews Do Champaign Businesses Have?
The typical business in Champaign, IL has 97 Google reviews and a 4.38-star average rating, based on 394 local Google Business Profiles across 15 categories. Compared with the same kinds of businesses across the US, Champaign businesses have 38% fewer reviews, ranking #2 of 3 Illinois cities in our study.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
97
Average rating
4.38
Rated 4.5+
56%
Reviews vs. US
−38%
same categories
How Many Reviews It Takes to Stand Out in Champaign
The median is the middle business in each category. Getting into the top 25% or top 10% of Champaign businesses like yours is what makes a profile stand out in local results. For example, restaurants in Champaign need 1,164 reviews to reach the top 25% and 1,442 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Restaurants | 26 | 455 | 1,164+ | 1,442+ | 4.5 | −46% |
| Bars | 23 | 413 | 1,193+ | 1,611+ | 4.3 | −38% |
| Gyms | 23 | 58 | 110+ | 183+ | 4.7 | −26% |
| Auto Repair Shops | 22 | 139 | 385+ | 566+ | 4.5 | ≈ same |
| Accountants | 19 | 3 | 15+ | — | 4.0 | −75% |
| Dentists | 17 | 657 | 806+ | — | 4.8 | +111% |
| Gas Stations | 15 | 41 | 110+ | — | 3.7 | −55% |
| Hair Salons | 15 | 97 | 236+ | — | 4.6 | −16% |
| Hotels and Lodging | 15 | 602 | 929+ | — | 4.2 | −25% |
| Lawyers | 15 | 21 | 45+ | — | 4.7 | −76% |
| Plumbers | 14 | 464 | 963+ | — | 4.8 | +180% |
| Spas | 14 | 10 | 17+ | — | 4.3 | −89% |
| Cafes | 13 | 283 | 424+ | — | 4.6 | −15% |
| Health and Wellness | 12 | 10 | 17+ | — | 5.0 | −71% |
| Grocery Stores | 11 | 384 | 1,244+ | — | 4.3 | −54% |
Categories with at least 10 reviewed businesses in Champaign; top 10% shown when a category has 20 or more. "vs. US median" compares the Champaign median with the median for the same category across all 48,320 businesses in the study.
How Champaign Compares
Measured category by category against the US, Champaign ranks #56 of 71 cities in our study and #2 of 3 in Illinois. Local businesses have fewer reviews than their peers nationally, so a steady stream of new reviews stands out faster here than in most cities.
Behind the US: room to stand out
- Spas89% fewer
- Lawyers76% fewer
- Accountants75% fewer
How Reviews Are Spread Across Champaign Businesses
13.5% of Champaign businesses have fewer than 10 Google reviews, and 9.1% have 1,000 or more. The most reviewed categories are dentists (657), hotels and lodging (602) and plumbers (464); the least reviewed are accountants (3), health and wellness (10) and spas (10) (median reviews).
Share of reviewed businesses by review count. Blue: Champaign. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Champaign.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Champaign: FAQ
The typical (median) business in Champaign, IL has 97 Google reviews and the average rating is 4.38 stars. 56.1% of Champaign businesses are rated 4.5 stars or higher. Based on 394 Google Business Profiles collected December 2024 to January 2025.
Restaurants are the most common category in our Champaign data (26 businesses). The median has 455 reviews; 1,164 reviews puts one in the top 25% locally, and 1,442 in the top 10%.
Compared with the same kinds of businesses across the US, Champaign businesses have 38% fewer Google reviews. That ranks Champaign #56 of the 71 cities in our study and #2 of 3 in Illinois.
By median review count: Dentists (657), Hotels and Lodging (602), Plumbers (464). The fewest: Accountants (3), Health and Wellness (10), Spas (10).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
Google Review Benchmarks for Other Illinois Cities
- Chicago median 296 reviews
- Bloomington median 56 reviews
See Where Your Champaign Business Stands
Look up your business to compare its Google reviews with these benchmarks, then get a free review link and QR code for your customers.
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