How Many Google Reviews Do Missoula Businesses Have?
The typical business in Missoula, MT has 89 Google reviews and a 4.52-star average rating, based on 341 local Google Business Profiles across 15 categories. Compared with the same kinds of businesses across the US, Missoula businesses have 27% fewer reviews.
Source: Feedback Guru analysis of public Google Business Profile data, collected December 2024 to January 2025. Methodology in the Google review statistics study.
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Median reviews
89
Average rating
4.52
Rated 4.5+
64%
Reviews vs. US
−27%
same categories
How Many Reviews It Takes to Stand Out in Missoula
The median is the middle business in each category. Getting into the top 25% or top 10% of Missoula businesses like yours is what makes a profile stand out in local results. For example, retail stores in Missoula need 128 reviews to reach the top 25% and 375 for the top 10%.
| Category | Businesses | Median reviews | Top 25% | Top 10% | Avg. rating | vs. US median |
|---|---|---|---|---|---|---|
| Retail Stores | 25 | 66 | 128+ | 375+ | 4.6 | −50% |
| Auto Repair Shops | 23 | 92 | 185+ | 355+ | 4.6 | −35% |
| Accountants | 20 | 4 | 5+ | 8+ | 4.6 | −67% |
| Gyms | 19 | 77 | 138+ | — | 4.6 | ≈ same |
| Pharmacies | 19 | 14 | 23+ | — | 4.0 | −46% |
| Bars | 18 | 380 | 551+ | — | 4.5 | −42% |
| Dentists | 18 | 342 | 529+ | — | 4.8 | +10% |
| Hotels and Lodging | 18 | 694 | 1,065+ | — | 4.3 | −14% |
| Restaurants | 18 | 646 | 1,243+ | — | 4.5 | −24% |
| Lawyers | 17 | 33 | 47+ | — | 4.8 | −63% |
| Grocery Stores | 16 | 612 | 1,174+ | — | 4.5 | −27% |
| Beauty Salons | 15 | 84 | 110+ | — | 4.7 | −26% |
| Cafes | 13 | 253 | 396+ | — | 4.5 | −24% |
| Gas Stations | 12 | 120 | 256+ | — | 4.1 | +30% |
| Spas | 12 | 31 | 54+ | — | 4.9 | −68% |
Categories with at least 10 reviewed businesses in Missoula; top 10% shown when a category has 20 or more. "vs. US median" compares the Missoula median with the median for the same category across all 48,320 businesses in the study.
How Missoula Compares
Measured category by category against the US, Missoula ranks #50 of 71 cities in our study. Local businesses have fewer reviews than their peers nationally, so a steady stream of new reviews stands out faster here than in most cities.
Ahead of the US
- Gas Stations30% more
Behind the US: room to stand out
- Spas68% fewer
- Accountants67% fewer
- Lawyers63% fewer
How Reviews Are Spread Across Missoula Businesses
12.6% of Missoula businesses have fewer than 10 Google reviews, and 8.8% have 1,000 or more. The most reviewed categories are hotels and lodging (694), restaurants (646) and grocery stores (612); the least reviewed are accountants (4), pharmacies (14) and spas (31) (median reviews).
Share of reviewed businesses by review count. Blue: Missoula. Gray: all businesses in the study.
Using These Numbers
- Find your category above and note the top 25% number. That's a realistic goal for standing out in Missoula.
- Ask every customer, the same way. A link in your follow-up email or text and a QR code at the counter or on receipts. See how to get more Google reviews.
- Keep it steady and reply. Recent reviews and owner replies both matter, so a few new reviews every week beats a one-time push.
Google Reviews in Missoula: FAQ
The typical (median) business in Missoula, MT has 89 Google reviews and the average rating is 4.52 stars. 64.5% of Missoula businesses are rated 4.5 stars or higher. Based on 341 Google Business Profiles collected December 2024 to January 2025.
Retail Stores are the most common category in our Missoula data (25 businesses). The median has 66 reviews; 128 reviews puts one in the top 25% locally, and 375 in the top 10%.
Compared with the same kinds of businesses across the US, Missoula businesses have 27% fewer Google reviews. That ranks Missoula #50 of the 71 cities in our study.
By median review count: Hotels and Lodging (694), Restaurants (646), Grocery Stores (612). The fewest: Accountants (4), Pharmacies (14), Spas (31).
Ask every customer, the same way, every time: a link in your follow-up email or text, a QR code at the counter or on receipts. Make it a few taps, reply to the reviews you get, and keep it steady, because recent reviews count. Feedback Guru gives you a free review link and QR code for this.
See Where Your Missoula Business Stands
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