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Feedback Guru vs Birdeye (2026): Pricing, Features & Which to Choose

By Mike Hass · Last updated: September 23, 2026

Short answer: Choose Feedback Guru if you run a single-location small business and mainly want more Google reviews, for free or $9.90 a month with no contract. Choose Birdeye if you manage many locations and need an enterprise suite with listings, social media, surveys, webchat and AI agents, and can budget for a quote-based contract.

Birdeye and Feedback Guru both help businesses collect more Google reviews, but they are built for very different customers. Birdeye describes itself as "AI Coworkers for Multi-location Brands" and sells a broad customer-experience platform to franchises and enterprise brands. Feedback Guru is a focused, low-cost tool for local businesses that want a simple way to turn happy customers into public Google reviews. This comparison lays out the facts so you can pick the one that fits your business, not the one with the longest feature list.

Feedback Guru vs Birdeye at a Glance

Pricing and terms below are as of September 2026.

  Feedback Guru Birdeye
Pricing Free plan; Pro plan $9.90/month Quote-based, not publicly listed (third-party guides report ~$299+/location/month)
Contract Month to month, cancel anytime, no initiation fees Signed contract; early closure only if your contract has an opt-out clause
Free option Free forever plan, no credit card No free plan listed; demo/quote via sales
Review collection Unique feedback link + QR code for every customer; 4–5 star ratings go straight to Google Multi-channel review requests, AI-assisted
Private feedback Yes, 1–3 star ratings can send you private feedback by email, then are invited to review on Google too Surveys and ticketing modules
AI review responses — ✓ (auto-post or hold for approval)
Listings, social, webchat — ✓
Review sites Google Google plus many other review sites
Best for Single-location small businesses focused on Google reviews Multi-location brands and franchises with a marketing team

Pricing: Transparent Monthly vs Quote-Based

Feedback Guru publishes its prices. The Beginner plan is $0 per month, free forever, and needs no credit card. It includes a unique feedback link, automatic redirect to Google, and review analytics, with up to 2 reviews collected per week. The Pro plan is $9.90 per month, removes the weekly cap, and can be cancelled at any time with no initiation fees.

Birdeye does not list prices on its website as of September 2026. Its pricing page asks how many locations you have (from 1–3 up to 1,000+) and then requests your contact details so a sales rep can prepare a quote. Birdeye positions this as "pricing built around outcomes, not seat counts." Independent pricing guides, such as WiserReview's 2026 breakdown, report entry plans starting around $299 to $349 per location per month, with higher tiers above that. Treat those numbers as estimates. Your quote depends on locations, modules and negotiation.

For a single-location business, the difference over a year is large. Feedback Guru's paid plan costs about $119 a year. At the third-party estimates above, Birdeye's entry tier would cost several thousand dollars a year for one location. That is reasonable if you use the whole suite. It is hard to justify if all you need is more Google reviews. If you want to see what extra reviews are worth to you, try our Google Reviews Calculator.

Contracts and Cancellation

Feedback Guru is month to month. You can cancel or downgrade from the paid plan at any time without penalties or initiation fees.

Birdeye's public cancellation policy tells customers to refer to "the original contract you signed with Birdeye" and states that an account can only be closed early "if there was an early opt-out clause included in the contract you signed." Third-party reviews describe these agreements as typically 12 months with auto-renewal. If you are considering Birdeye, read the term length, renewal notice period and early-termination terms before signing.

Features: Focused Tool vs Full Platform

What Feedback Guru does

Feedback Guru does one thing: it makes it easy for every customer to leave a Google review, and lets you hear about problems directly so you can fix them and follow up. Here is how it works:

  • Unique feedback link and QR code: Each business location gets its own link and a QR code. You can download a printable QR code sheet and put it on counters, receipts, invoices or table stands.
  • One link for every customer: Every customer gets the same link or QR code and taps a 1–5 star rating. Customers who pick 4 or 5 stars are taken straight to your Google review page. Customers who pick 1 to 3 stars can send private feedback directly to you, and are then also invited to leave a Google review.
  • Email alerts: You get an email whenever someone leaves a rating or private feedback, so you can follow up quickly.
  • Review analytics: Track visits, ratings and feedback over time from your dashboard.
  • Multiple locations: You can add a separate location for each physical business you run.

For in-person businesses, the products page recommends acrylic sign holders and stands for displaying your QR code. See our guide to QR codes for Google reviews for placement ideas.

What Birdeye does

Birdeye is much broader, and for many large brands that breadth is the point. Its review management product includes AI-generated review responses in your brand voice (auto-post or hold for approval), review generation campaigns, and "review marketing" that turns positive reviews into social content. Beyond reviews, Birdeye offers listings management, social media management, marketing automation, webchat and chatbots, surveys, ticketing, competitor analysis and an "AI Search" product for visibility across Google, ChatGPT and Perplexity. It highlights customers with hundreds or thousands of locations and says it is "ranked #1 on G2 in Enterprise" for online reputation management.

Where Birdeye is clearly stronger

  • Multi-location depth: Centralized reporting and control across hundreds of locations is Birdeye's core strength.
  • Breadth of channels: Listings, social, webchat, surveys and reviews in one contract can replace several point tools.
  • AI responses: Birdeye drafts and can auto-post review replies. Feedback Guru does not write replies for you.
  • Beyond Google: Birdeye works with many review sites. Feedback Guru is focused on Google.

Where Feedback Guru is the better fit

  • Price: Free to start and $9.90 per month for unlimited reviews, with public pricing.
  • No commitment: No contract, no initiation fees, cancel anytime.
  • Setup time: Sign in with Google, add your location, and you have a working review link and QR code the same day. No sales call or onboarding project.
  • Focus: If Google reviews are your only goal, you are not paying for modules you will never open.

Who Should Choose Which

Choose Feedback Guru if:

  • You run one location (or a handful) such as a restaurant, salon, dental office, auto shop or home service business.
  • Your main goal is more Google reviews and a higher star rating.
  • You want public pricing, a free plan, and no annual contract.
  • You do not have a marketing team and need something that works without training.

Choose Birdeye if:

  • You manage dozens or hundreds of locations and need centralized reporting.
  • You want one vendor for reviews, listings, social media, webchat and surveys.
  • You want AI to draft or post review responses at scale.
  • You have the budget for a quote-based contract and staff to run the platform.

Still comparing? See our hub of the best Birdeye alternatives for small businesses, or read how Feedback Guru compares with Podium and NiceJob.

Getting Results With Either Tool

Software only helps if you ask consistently. Whichever tool you choose, ask every customer, right after their visit, and make it one tap to respond. Our guide on how to get more Google reviews covers timing and wording, and how to respond to Google reviews has reply templates you can use with either platform.

Try Feedback Guru Free

If you are a small business that wants more Google reviews without an enterprise contract, start on the free plan. Sign in with Google, add your location, and print your QR code in a few minutes.

Get Started Free with Feedback Guru

Frequently Asked Questions

Is Feedback Guru a good Birdeye alternative?

For single-location small businesses that mainly want more Google reviews, yes. Feedback Guru has a free plan and a $9.90 per month plan with no contract, while Birdeye is a quote-based enterprise platform. If you need listings, social media, surveys, webchat and multi-location reporting in one suite, Birdeye is the stronger choice.

How much does Birdeye cost in 2026?

As of September 2026, Birdeye does not publish prices on its website. Its pricing page asks for your number of locations and contact details to get a quote. Third-party pricing guides report plans starting around $299 per location per month, but your actual quote may differ.

Does Birdeye require a contract?

Birdeye's own cancellation policy says accounts can only be closed early if an early opt-out clause is included in the contract you signed, and it directs customers to their original contract for terms. Third-party reviews describe these as typically 12-month agreements. Feedback Guru is month to month and can be cancelled at any time.

What does Birdeye do that Feedback Guru does not?

Birdeye covers far more than review collection: AI-drafted review responses, listings management, social media management, surveys, webchat, ticketing, competitor analysis and reporting across hundreds or thousands of locations. Feedback Guru focuses on one job: making it easy for every customer to leave a Google review through a feedback link and QR code.

Can I try Feedback Guru before paying?

Yes. Feedback Guru's Beginner plan is free forever and does not require a credit card. It includes a unique feedback link, automatic redirect to Google and review analytics, with up to 2 reviews per week. You can upgrade to unlimited reviews for $9.90 per month when you need more.

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